Inspired by my Grandma. Named after my Daughter.
I am Anchal, the formulator behind naaé. I created naaé with a promise to simplify skincare with authority and authenticity. My travel experiences across the world and certification in skincare formulations, is what brings naaé to life.
Naaé was crafted on a simple principle - Less is More. Skincare should not be another task or hassle, but a quite moment with oneself.
Our Story
My journey in skincare, both personal and professional, began a decade ago. My passion to build own soaps, body butters etc. led me to learn more about right and safe ingredients. With my daughter born, I became more conscious about what touches my skin and hers. I refused to experiment multiple products available in market, but built my own. From here, my entrepreneurial journey began.
I launched 100% natural and anhydrous products in Canada in 2019 and sold small batches. Our USP was exotic ingredients across the world. With advancement in technology and my experiments with formulations, I started exploring Active ingredients and created some impeccable blends, narrowing down to Day and Night serum, created to match skin's circadian rhythm.
After testing and certifications, we are happy to launch our products with a vision to simplify skincare with the luxury of rare.
Replacing Water with Bio-Active Base
Every drop of our serum benefits you. Bio-Active bases carry ingredients to the deepest skin layers, help better absorption and enhance the impact of other ingredients - unlike water
Enriching with Rare Botanicals
Every formula comes with the luxury of rare. Natural ingredients with history of thousands of year, which are hard to source and flushed with benefits; are part of each serum at meaningful percentages
Adding better & stable Active Ingredients
Complementing science-backed ingredients. Every Active we use is more stable version and a more refined quality. These are formulated at proportions that have visible impacts and work in the synergy with other ingredients
Using Advanced Delivery Technology
Slow and timely release of larger molecules. With Encapsulation, Exosomes & bio-signaling, every serum ensures that skin is not irritated and is trained to recover from the environmental stress
Providing Mindful Packaging
No Oxidation, No Contamination, No Wastage. With Airless pumps, we ensure every drop is fresh and pure from first day until last. Product can be used until last drop with the vacuum created with pump
Making Sure the product is Certified and Clean
No Viral claims, only well tested formula. Multiple rounds of R&D with natural pH balancing, FDA approvals & derma tests, every serum is proudly cruelty free, non-toxic, vegan and Clean (nothing harmful)
Our Philosophy
Great skin isn’t built on trends, it’s built on consistency. More than routines, skin needs micro habits. We focus on becoming part of that habit by introducing preventive skincare. Simple rituals with natural & scientific proven ingredients, thoughtful formulations, and long-term results. Because you deserve calm, consistent, care, that you can trust.
Our Value Proposition
We believe in giving back - MORE - A founder who's out there (@unchillwithanchal), not simply a brand - A community who's always there through your skincare journey - A ritual that saves time and money reducing overall cost of ownership; and gives freedom & peace of mind - A loyalty program which earns you more cash with every purchase - A souvenir to keep forever through our packaging - A mission to serve society with each bottle sold